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Marketing
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173590 Requisition #
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POSITION SUMMARY:

American Eagle Outfitters is looking for a motivated, performance driven individual to join our Digital Marketing Team as Director of Digital Media. Working in the dynamic retail environment, you will manage our agency partners, while working closely with social media, creative and strategy teams helping transform the media landscape at AEO.

 

 RESPONSIBILITIES:

  • Develop the fiscal year media plan with the external agency

  • Develop strict objectives and corresponding KPIs

  • Ongoing management of the plans, consistently and relentlessly looking at ways to optimize performance of brand campaigns

  • Develop and present weekly performance analysis while proactively addressing concerns and recommending next steps

  •  Manage budget pacing, IO creation and daily campaign monitoring

  • Contribute to strategic discussions by partnering with the VP of Digital Marketing

  • Master as well as maintain vast knowledge of client's business, competition, and latest industry news and trends
  • Manage senior manager of social media on developing the paid and organic social strategy, as well as corresponding KPIs around engagement and growth
  • Demonstrate curiosity in designated business vertical and utilizes competitive as well as testing and optimization best practices
  • Build, groom and expand vendor relationships to enhance efficiencies and better capture our target consumer
  • Close connection with internal and external creative teams in planning media alongside asset development for maximum synergy between the two
  • Additional projects and responsibilities as assigned

 QUALIFICATIONS:

  • Experience in managing media budgets of +$50M
  • Thought leadership in digital
  • Flawless digital execution with a focus on efficiency and effectiveness
  • Experience leading agencies and/or as an agency lead for clients spending +$50M
  • Experience with regular reporting, collaborative strategic planning and ongoing campaign optimization
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Demonstrate analytical skills
  • Strong verbal and written communication skills
  • Detail-oriented and organized
  • Exhibit enthusiasm, passion, creativity and commitment
  • Min 6-8 years in media and digital

 American Eagle Outfitters is an Equal Opportunity Employer

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