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246663 Requisition #

Build and manage the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog and other marketing initiatives.   

•    Collaborate cross-functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing
•    Leverage internal and external subscriber data / insights along with campaign results to develop customer-centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV
•    Define, analyze, monitor and drive success at the program, campaign, cohort and segment levels; track effectiveness and clearly articulate optimizations
•    Drive end to end process efficiency across cross-functional marketing efforts – briefing, planning, execution, hindsighting
•    Partner with Brand Marketing teams to define seasonal strategies and tactics
•    Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels
•    Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
•    Review performance reports and campaign hindsight and incorporate experiences and recommendations into future CRM campaigns
•    Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger-based campaigns, personalized recommendations
•    Track competitive programs and marketplace trends and keep abreast of CRM best practices

•    Bachelor’s Degree in Marketing, Business Administration, or related field
•    6+ years related experience in marketing/advertising; 3+ years experience CRM specific for a multi-channel brand
•    Knowledge of Direct Marketing best practices, and design and operations of large customer databases
•    High degree of proficiency MS Office Suite, Gsuite & Internet applications, high proficiency with campaign management tools such as TCRM, UNICA, or SAS, proficiency with use of reporting tools i.e. Cognos, Looker, Periscope
•    Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
•    Strong verbal and written communication skills
•    Demonstrated collaborative skills and ability to work well within a team
•    Ability to work with and influence peers and senior management
•    Ability to work in a fast-paced and deadline-oriented environment
•    Self-motivated with critical attention to detail, deadlines and reporting


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