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Finance
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241126 Requisition #

 

BE PART OF SOMETHING REAL

 

MANAGER – CORPORATE COMMUNICATIONS

Department: Corporate Communications

  • Drives external communication strategies to grow AEO Inc.’s reputation, builds stakeholder trust and passion for the company and brands, and upholds the integrity of our employer and talent brands.
  • Implements the external communications strategy aimed at strengthening AEO’s external reputation while keeping all stakeholders well informed of AEO’s strategic initiatives, corporate goals, purpose, and culture.
  • Supports key projects and initiatives across corporate communications and maintains AEO Inc. brand standards and identity.

Responsibilities

  • Execute the external communication strategy, including the preparation of business messages for the media and key audiences.
  • Develop and write external communication materials such as press releases, business narratives, executive bios, executive presentations, announcements and media pitches.
  • Manage external PR agency to maximize media opportunities, speaking engagements and build a PR strategy that ultimately drives AEO’s corporate brand and strengthens its external reputation.
  • Help to lead engagement with external media to secure high-profile stories and features highlighting company initiatives, strategies and executive team.
  • Ensure that all communications and activities support the desired positioning of the company.
  • Develop and write compelling content for internal and external channels, highlighting AEO’s corporate purpose, strategies, values and culture including I&D, ESG, value creation initiatives.
  • Oversee the day-to-day management of external corporate website and social media channels (LinkedIn, Instagram, aeo-inc.com), coordinating content and updates in a timely and strategic manner.
  • Innovatively manage the content creation and scope for aeo-inc.com to ensure AEO’s corporate website remains relevant, engaging and fresh.
  • Develop and implement a plan for SEO to drive increased traffic to aeo-inc.com
  • Lead AEO’s corporate social media strategy.
  • Evaluate metrics, external engagement campaigns and meet KPIs to determine ROI.
  • Build and maintain AEO Inc. style guide, acting as a steward for the overall corporate identity of AEO Inc.
  • Provide support in creating executive presentations and managing speaking engagements.
  • Develop an annual external communication and event workload calendar that is aligned to AEO’s strategies.
  • Maintain executive talking points and key messaging library.
  • Coordinate and support key projects and functions across the Corporate Communications team, including internal and external events.
  • Provide reputation management assessment and support, including the creation of executive briefings and presentations.
  • Drive innovation to ensure external communications best practices are implemented to strengthen AEO’s corporate identity and reputation.
  • Additional responsibilities and projects as assigned.

 

QUALIFICATIONS:

  • 8+ years professional experience in the areas of Corporate Communications, Public Relations, or Marketing
  • Bachelor’s Degree in communications, public relations, journalism, English or related field
  • Excellent verbal and written communication skills
  • Ability to write accurate, compelling and impactful copy to communicate with clarity and effectiveness for a variety of communication formats and channels
  • Strategic, focused, energetic and passionate
  • Must be creative and adept at problem-solving and thinking quickly in a fast-paced environment
  • Must be able to work collaboratively and cross-functionally with internal teams
  • Ability to learn from feedback and adjust writing style as necessary
  • Superior attention to detail and highly organized
  • Excellent interpersonal skills and comfortable engaging with internal and external stakeholders
  • Dynamic, self-starter who can lead a project from start to finish
  • Graphic design capabilities with working knowledge of the Adobe Creative suite, Canva, etc.
  • Proficient in the Microsoft Office suite (Word, Excel, Outlook, PowerPoint) and Google Workspace

 

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

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