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International
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221747 Requisition #

POSITION SUMMARY:


Support the International Marketing team on the development and rollout of international marketing programs. Specifically, this position will assist with Holiday 2020 strategic planning and the new store concept for international markets. 


RESPONSIBILITIES

  • Support on the ideation of global strategies
  • Actively patriciate in brainstorm sessions for the global amplification on seasonal programs
  • Participate in the creation of international briefs/asset requests/approvals
  • In partnership with Coordinator develop and share briefs to creative, including product alignment and asset needs

Internship Project: 

  • With support of the Coordinator, own the holiday 2020 global marketing and new store concept strategy

Holiday 2020:

  • Conceptualize the holiday 2020 global marketing strategy
  • Ideate international holiday GWP offering
  • Create the influencer activation brief for markets to utilize locally
  • Brief holiday style guide and supporting creative needs to cross-functional teams
  • Work closely with creative team on approving assets
  • Partner with Geo leads to ensure all markets needs and restrictions are represented

New Store concept:

  • Develop the communication strategy for markets opening and transitioning to the new store concept
  • Compile all necessary creative
  • Partner with the creative teams to ensure that partners have all the necessary assets
  • Evolve customization concepts for future seasons
  • Become the point of contact for all new store concept related marketing needs


QUALIFICATIONS

  • Working knowledge of online and offline marketing tactics
  • Open minded with a global perspective
  • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
  • Self-Starter with comfort in working in ambiguity
  • Excellent attention to detail, superior communication and follow-up skills
  • Ability to build effective partnerships
  • Ability to interact successfully with diverse individuals at all levels
  • Strong computer skills (Google docs, Microsoft Office Suite) required


American Eagle Outfitters is an Equal Opportunity Employer

 

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Requisition #: 223954