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Digital
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219428 Requisition #

*This is a contracting position for American Eagle Outfitters with the potential to turn into full-time.


The Site Merchandiser is responsible for the digital merchandising of a category on all AE.com websites. The Site Merchandiser will partner with cross functional teams to optimize online merchandising in alignment with category and overall Omni channel strategies.


RESPONSIBILITIES:


Product Assortment and Sales

  • Own the digital merchandising of category/categories on all AE/aerie website, mobile sites and applications in order to drive category sales. Expert use of BCC (Business Control Center) interface to achieve parity on ATG based website platform
  • Manage catalog pushes directly into Production environment to front-facing, customer website
  • Coordinate daily/weekly release schedules with Production, Experience Manager, and Site Promotions teams
  • Partner with site merchandising leadership to optimize online strategy for growing sales while maximizing margin and inventory turn
  • Provide input on category’s online assortment plan and assortment strategy to influence the development of the Omni assortment architecture and financial plan
  • Set strategy/roadmap for new site functionality navigation architecture and needs in order to drive innovation
  • Responsible for competitive analysis relating to site functionality (i.e. bundle experience, user experience, guides, etc.)
  • Understand photo studio product needs for online/digital marketing and partner with the Business Strategies and Marketing teams to ensure execution/delivery of needs
  • Lead multi-site content pushes and flushes
  • Responsible for QA of site activities, supporting early mornings and off-hours needs. Provide on-call support for production and content pushes

Analytics

  • Actively analyze business/site performance to provide insight to omni-merchandising business partners. Leverage analytic insights to optimize site performance
  • Work daily in Omniture Tools to understand and analyze department business, including but not limited to: marketing messages & placement, search terms, shopping paths, shop & filter performance, guides, etc.
  • Provide daily and weekly recaps to leadership and cross-functional teams with finding and recommendations, clearly defining the wins and opportunities. Complete seasonal hindsights to help plan and execute for future seasons
  • Analyze business performance and participate in business performance meetings for assigned category/departments

Product/Customer Experience

  • Customize product attribution as necessary to enhance product pages and drive conversion
  • Adjust site merchandising strategy and/or execution based on customer feedback, competitor actions, in-stock shifts/product availability and other dynamic considerations
  • Responsible for reviewing preview site, QA of same and signing off on all pushes before they go live on website
  • Create search terms specific to product on PDP and consistently update search terms on an ongoing basis to maximize search relevance and conversion
  • Influence search results to push high margin products up the search results page, partnering w/ SEO team to maximize search options
  • Publish User Generated content on site through Olapic tool to maximize online customer content
  • Partner with Performance Marketing on digital marketing campaigns and SEO efforts to optimize search-related traffic including editing copy for product page to incorporate new key words in product descriptions
  • Examine and assess category merchandising strategies of key competitors and best-in-class online retailers to understand emerging trends and developments
  • Approve all laydown and body product images in the image database for assigned category/brand in partnership with Business Strategies & Omni Merchandising, as required, to ensure all product images are current/correct. Work with optimization & UX team to create, implement and read testing results
  • Execute to all site/digital deadlines

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing, Fashion Merchandising, Business Administration, or related field
  • 3-5 years buying, planning or digital retail merchandising experience
  • Experience analyzing website metrics and optimizing merchandising to drive sales
  • Experience working with buying and planning organizations
  • Demonstrated understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
  • Strong business acumen
  • In-depth analytical skills and results oriented
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work with and influence peers and senior management
  • Experience with HTML or CMS, a plus
  • Ability to work in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting
  • Ability to work flexible hours, including nights, weekends and/or holidays

American Eagle Outfitters is an Equal Opportunity Employer

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