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219428 Requisition #

*This is a contracting position for American Eagle Outfitters with the potential to turn into full-time.

The Site Merchandiser is responsible for the digital merchandising of a category on all AE.com websites. The Site Merchandiser will partner with cross functional teams to optimize online merchandising in alignment with category and overall Omni channel strategies.


Product Assortment and Sales

  • Own the digital merchandising of category/categories on all AE/aerie website, mobile sites and applications in order to drive category sales. Expert use of BCC (Business Control Center) interface to achieve parity on ATG based website platform
  • Manage catalog pushes directly into Production environment to front-facing, customer website
  • Coordinate daily/weekly release schedules with Production, Experience Manager, and Site Promotions teams
  • Partner with site merchandising leadership to optimize online strategy for growing sales while maximizing margin and inventory turn
  • Provide input on category’s online assortment plan and assortment strategy to influence the development of the Omni assortment architecture and financial plan
  • Set strategy/roadmap for new site functionality navigation architecture and needs in order to drive innovation
  • Responsible for competitive analysis relating to site functionality (i.e. bundle experience, user experience, guides, etc.)
  • Understand photo studio product needs for online/digital marketing and partner with the Business Strategies and Marketing teams to ensure execution/delivery of needs
  • Lead multi-site content pushes and flushes
  • Responsible for QA of site activities, supporting early mornings and off-hours needs. Provide on-call support for production and content pushes


  • Actively analyze business/site performance to provide insight to omni-merchandising business partners. Leverage analytic insights to optimize site performance
  • Work daily in Omniture Tools to understand and analyze department business, including but not limited to: marketing messages & placement, search terms, shopping paths, shop & filter performance, guides, etc.
  • Provide daily and weekly recaps to leadership and cross-functional teams with finding and recommendations, clearly defining the wins and opportunities. Complete seasonal hindsights to help plan and execute for future seasons
  • Analyze business performance and participate in business performance meetings for assigned category/departments

Product/Customer Experience

  • Customize product attribution as necessary to enhance product pages and drive conversion
  • Adjust site merchandising strategy and/or execution based on customer feedback, competitor actions, in-stock shifts/product availability and other dynamic considerations
  • Responsible for reviewing preview site, QA of same and signing off on all pushes before they go live on website
  • Create search terms specific to product on PDP and consistently update search terms on an ongoing basis to maximize search relevance and conversion
  • Influence search results to push high margin products up the search results page, partnering w/ SEO team to maximize search options
  • Publish User Generated content on site through Olapic tool to maximize online customer content
  • Partner with Performance Marketing on digital marketing campaigns and SEO efforts to optimize search-related traffic including editing copy for product page to incorporate new key words in product descriptions
  • Examine and assess category merchandising strategies of key competitors and best-in-class online retailers to understand emerging trends and developments
  • Approve all laydown and body product images in the image database for assigned category/brand in partnership with Business Strategies & Omni Merchandising, as required, to ensure all product images are current/correct. Work with optimization & UX team to create, implement and read testing results
  • Execute to all site/digital deadlines


  • Bachelor’s Degree in Marketing, Fashion Merchandising, Business Administration, or related field
  • 3-5 years buying, planning or digital retail merchandising experience
  • Experience analyzing website metrics and optimizing merchandising to drive sales
  • Experience working with buying and planning organizations
  • Demonstrated understanding of how customers shop online and in what ways that differs from their in-store shopping experience and habits
  • Strong business acumen
  • In-depth analytical skills and results oriented
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work with and influence peers and senior management
  • Experience with HTML or CMS, a plus
  • Ability to work in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting
  • Ability to work flexible hours, including nights, weekends and/or holidays

American Eagle Outfitters is an Equal Opportunity Employer

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