🌎
This job posting isn't available in all website languages

Associate Manager: Customer Retention – Credit & Loyalty

📁
Marketing
📅
246393 Requisition #

 

BE PART OF SOMETHING REAL

 

POSITION TITLE:                                     Associate Manager: Customer Retention – Credit & Loyalty                                              

 

POSITION SUMMARY:

Come be a part of the team that’s supporting two of the hottest brands in retail – American Eagle & Aerie! This role sits within the broader Customer Retention team within the Marketing organization and will focus on accelerating the growth of our Real Rewards by American Eagle & Aerie Loyalty and Credit program. The ideal candidate has previous experience with large scale customer loyalty programs and has extensive knowledge and experience working on a co-branded credit program (store card & world card), in addition to the evolving payments landscape (ex. Buy Now, Pay Later). This individual will be responsible for helping develop the strategy and manage the day to day tactics to bring benchmark leading campaigns/activations to life to fuel sales, enrollments, applications, retention and ultimately customer lifetime value. He/She will need to be a strong communicator, excel in cross functional collaboration, be comfortable with change, and be a self-starter.

 

RESPONSIBILITIES:

  • Always maintain a ‘customer first’ mentality to understand how actions or plans will affect program members and advocate for the best possible experience while delivering business goals
  • Partner with cross functional team on strategic roadmap (including product roadmap) and own building out seasonal campaigns to support key initiatives
  • Cultivate cross functional partnerships across key support teams (Marketing, Product, IT, Legal, Cust. Service, Store Ops, etc.)
  • Develop and maintain an accurate marketing calendar inclusive of all initiatives and touchpoints and communicate to necessary cross functional partners
  • Manage campaign briefing and routing process to ensure consistent, compliant messaging across all credit marketing campaigns and channels
  • Become a subject matter expert on the loyalty platform / other technical aspects related to how the programs execute
  • Lead seasonal campaign hindsight process by clearly detailing campaign results and recommendations for future campaigns 
  • Own day to day relationship with marketing counterparts at external credit card partner
  • Partner with Store Operations and credit card partner field sales teams to continue to optimize program based on direct field and customer feedback
  • Propose testing strategies to maximize financial return on loyalty / credit / payment marketing campaigns
  • Mine cardholder and company KPI metrics, identifying trends, opportunities and risk
  • Assist the field with operational reporting, performance analysis, and sharing best practices/trends
  • Other projects and responsibilities as assigned

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing or equivalent required
  • 2-4+ years related experience in loyalty / credit card / payment marketing; 2 years minimum experience in marketing
  • Strong understanding of loyalty/credit card /payment economics
  • Strong understanding of using data/insights and turning them into action
  • Proficient in Tableau or other data visualization software
  • High degree of proficiency with MS Office Suite, Google  Suite, Outlook & Internet application
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation building / delivering, & planning skills
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work with senior leaders in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting.

 

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

My Submissions

Track your opportunities.

My Submissions

Similar Listings

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 244371

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 244372

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 244373