🌎
This job posting isn't available in all website languages
📁
Marketing
📅
239101 Requisition #

 

BE PART OF SOMETHING REAL

 

POSITION SUMMARY:

This individual will utilize marketing attribution analytics to deliver predictive insights that drive sales, conversion, and customer retention.  He/She will be a power user of Neustar for the Retention team and will develop actionable strategies to optimize marketing touch points, campaigns, and offers.  This individual will also assist in financial forecasting and seasonal hindsighting to augment/justify key business initiatives and decisions. This role supports American Eagle and Aerie.

 

RESPONSIBILITIES:

  • Become a power user of Neustar for the Retention team (Loyalty/Credit/CRM). 
  • Monitor MTA (multi-touch attribution) / MMM (marketing mix model) for trends and opportunities within retention channels to optimize marketing touch points and maximize relevancy of messaging and offers.
  • Analyze impact at customer and media levels to understand what is and isn’t working.
  • Build scenarios and models to provide clear recommendations and conclusions to maximize investments.
  • Leverage internal customer data to assist in forecasting and hindsighting for seasonal planning
  • Establish testing and learning agendas around customer segmentation, offer and creative formats
  • Maintain a high level awareness of relevant business conditions, trends, etc. to provide the best possible insights
  • Assist business partners by performing ad hoc analyses
  • Other project and responsibilities as assigned

 

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing or equivalent required
  • 2+ years’ experience in marketing analytics; retail experience a plus
  • Familiarity with MTA (multi-touch attribution) and MMM (marketing mix model), experience with Neustar is beneficial
  • Strong understanding of statistical analysis and test & control concepts
  • High degree of proficiency with MS Office Suite, Outlook & Internet applications
  • Proficient in Tableau or other data visualization software
  • SQL skills beneficial
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Ability to work with senior management
  • Ability to work in a fast-paced and deadline-oriented environment
  • Self-motivated with critical attention to detail, deadlines and reporting.

 

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

My Submissions

Track your opportunities.

My Submissions

Similar Listings

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 238525

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 238522

United States, Pennsylvania, PITTSBURGH, 19 Hot Metal

📁 Marketing

Requisition #: 237667