Who We Are
AMERICAN EAGLE OUTFITTERS INC. is built on more than 38 years of customer focus, dedication and innovation. The company was founded with one store, in Novi, Michigan, in 1977. Today, we have more than 1,000 stores and 40,000 associates worldwide. With corporate offices across the globe - American Eagle Outfitters, Inc. has built a distinctive global company culture based on our core values – People, Integrity, Passion, Innovation and Teamwork. These values continue to shape our aspirational yet accessible brand identities. American Eagle Outfitters, Inc. operates two distinct lifestyle brands, American Eagle Outfitters and Aerie, both focusing on the 15 — 25-year-old consumer. We believe that our associates are our most valuable assets and we want them to feel motivated and have the freedom to be themselves at work. We strive to be an employer of choice - a place where people are excited to come to work because they believe in what we do, enjoy working with each other, and have fun doing it. If you think this sounds like a fun place to work and grow your career…you’re right.
THE AMERICAN EAGLE OUTFITTERS brand strives to not only continue to lead the 15 — 25-yearold lifestyle retail market, but to be a part of that lifestyle beyond just fashion. Known for our t-shirts and hoodies but built upon the quality and heritage of our denim, we seek to be a consistent presence throughout young men’s & women’s lifestyles. Casual comfort and a relaxed attitude have made AEO the brand it is today.
aerie is bras, undies and more for every girl. We want to make our girls feel good about who they are, inside and out. It’s time to think real. It’s time to get real. No retouching. No supermodels. Because the real you is sexy.
OUR COMPANY VALUES are incorporated into every way we operate our business.
PEOPLE - The vitality of our company resides in people: our associates, our customers and our partners. We value and respect different backgrounds, unique talents and eclectic tastes; they strengthen our ability to succeed. We care about our associates: we empower them, we reward them. We give back generously to the communities where we work and play.
INTEGRITY - We keep our promises. We hold ourselves accountable to the highest standards and we do the right thing. We wisely measure and manage risk. In the face of difficulties and challenges, we don’t compromise. We are polite and professional—always.
PASSION - Our passion infuses our actions with purpose. It transforms stores into places of energy and customer delight. Our offices, design center and distribution centers hum with energy, activity and enthusiasm. We collaborate. We engage. We adhere to a keen sense of detail.
INNOVATION - We operate in a dynamic and competitive industry. We are curious, enterprising and resourceful. Our associates embody entrepreneurial spirit, develop creative solutions and initiate change. We continually refine the unique processes that drive our business, and we use insightful research and analysis to balance our instinct and to guide our decisions.
TEAMWORK - We work together: listening to one another, reaching consensus and supporting group decisions. We celebrate achievements. Because we respect and trust one another and commit ourselves to our company goals, our teamwork succeeds.
IN ORDER TO CREATE A PATH to consistent long-term profitable growth, American Eagle Outfitters has developed a strategic plan built around the following constructive pillars of success:
- Fortifying our core brands
- Growing our North American presence
- Transforming American Eagle Outfitters from a leading domestic teen retailer into a distinctive branded, multi-channel business that can successfully and profitably compete on a global stage.
AMERICAN EAGLE OUTFITTERS, INC. is committed to investing in and giving back to the communities that contribute to our success. In 1999, we established the American Eagle Outfitters Foundation to maximize the impact of our efforts and formalize our commitment. Through the AE Foundation, we strive to create positive change in areas that are important to both our customers and associates, including education, environmental conservation and young women’s health. Our giving takes many forms ranging from national charity partnerships and customer engagement promotions to major community initiatives, international giving and associate activities. Three of the main charities we support are Teach For America, The Student Conservation Association and Bright Pink. In 2014, charitable giving for the company and the AE Foundation surpassed nearly $2 million. To learn more about ways that AEO Inc. gives back, check out our website at www.aebetterworld.com.